“Shop Your Way” - but is it?![“Shop Your Way” - but is it?](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/d09e106e-b9f0-4a78-857a-5d4bce3452af/Simple_sale_(2)/w=1920,quality=90,fit=scale-down)
How foundational user differences drove performance metrics in eCommerce
ADT Security Services
Designing a simplified sales flow![Designing a simplified sales flow](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/ae2c3ea1-faa2-472a-95c5-73cd53dc08d3/Simple_sale/w=1920,quality=90,fit=scale-down)
Reducing complexity: a simpler path to purchase in ecommerce
ADT Security Services
Ecommerce Shopper Interviews![Ecommerce Shopper Interviews](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/c3154494-98af-4ca6-aed5-b5f8f9fff2bb/Interviews_(1)/w=1920,quality=90,fit=scale-down)
Uncertainty and anxiety: Foundational insights from ecommerce purchasers and abandoners
ADT Security Services
Project STELLAR—Longitudinal social science research![Project STELLAR—Longitudinal social science research](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/9bda5fa8-01ce-44e4-9c20-d86d86e64c81/Frame_3_(6)/w=1920,quality=90,fit=scale-down)
Project STELLAR: Management and execution of a $3M research grant
US Department of Education