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I’m Drew! I’m a bilingual qualitative UX researcher. I harness the power of human research for user-centered product design.
Quick links
Research projects
“Shop Your Way” - but is it?
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How foundational user differences drove performance metrics in eCommerce
ADT Security Services
Designing a simplified sales flow
Reducing complexity: a simpler path to purchase in ecommerce
ADT Security Services
Ecommerce Shopper Interviews
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Uncertainty and anxiety: Foundational insights from ecommerce purchasers and abandoners
ADT Security Services
Project STELLAR—Longitudinal social science research
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Project STELLAR: Management and execution of a $3M research grant
US Department of Education
Gone but not forgotten—Visit these archived projects.
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